

BRAND
DURATION
APPROACH
PUMA
12 WEEKS
CONCEPT CLEAT DESIGN
PRODUCT DESIGN
SECTION
Design Brief
This project aims to design PUMA football cleats that enhance explosive performance and agility for young defensive players like Micah Parsons, with a focus on traction, support, and responsiveness over sustainability.
Who is
Micah Parsons ?

Micah Parsons
American professional football player who plays as a linebacker for the Dallas Cowboys in the NFL. Known as one of the most dominant young defenders in the league, Parsons is celebrated for his elite speed, strength, and versatility on the field. Since entering the league, he has consistently disrupted opposing offenses with his explosive acceleration, agility, and game awareness.

Parsons primarily lines up as an outside linebacker but often shifts across multiple defensive positions depending on the play strategy. He is known for reading plays with precision, closing gaps quickly, and making decisive tackles. His footwork and lower-body power allow him to explode off the line, while his balanced core helps maintain control during sharp lateral moves and sudden stops.
He is not only a top-tier athlete but also a rising face of the new generation of NFL players, combining performance, charisma, and discipline both on and off the field.

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optimized stud placement for rapid direction change
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reinforced heel structure for impact stability
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adaptive forefoot flex for explosive push-off
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mapped pressure zones to enhance traction and comfort
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lightweight midsole for speed without sacrificing support

Biomechanics Research
Idetaion












Inspiration






Process

