Visuals
Transparency
Sustainability
Convenience
Health-Conscious
Eco-Friendly
Brainstorm
Relevant Trends
Clean Label & Transparency
Consumers demand clear, honest ingredient lists and ethical sourcing.
Sustainable Living
Growing preference for eco-friendly products with minimal packaging waste.
Urban Convenience
Compact, travel-ready formats suited for fast-paced city lifestyles.
Health & Wellness
Rising interest in natural, non-toxic, and wellness-enhancing products.
Sarah
Age: 28
Location: San Francisco
Occupation: Homemaker
Needs
Persona
Lifestyle
Sarah is a stay-at-home wife who focuses on maintaining a healthy and organized household. She lives by minimalist principles, ensuring that everything in her home serves a purpose without adding unnecessary clutter. Sarah values high-quality, natural ingredients in her cooking, especially organic spices like pepper, and prefers products that align with her simple and eco-friendly lifestyle.
Simple, easy-to-store products with clean, modern design that fit her minimalist home. She seeks packaging that is both functional and sustainable, making it easier to store and use daily.
Buying Habits
Shops online for most of her household needs, especially pantry staples. Prefers brands that emphasize sustainability and natural ingredients, often
purchasing from Vitacost and other eco-conscious retailers.
Design Aims
· Reduce environmental impact by using eco-friendly materials.
· Offer convenience with a well-designed spout for easy pouring.
· Highlight product transparency by allowing customers to view the
contents before purchase.
Idetioan
Prototype
Internal Layout:
• Add dividers or biodegradable cushioning to prevent movement during transport.
• Create custom grooves for each container to keep items secure and enhance the unboxing experience.
Outer Structure:
• Improve the double-flap opening with a magnetic or tab closure for better user experience and safety.
• Consider adding logo embossing or natural texture (e.g., recycled paper finish) to enhance the organic brand image.
User Convenience:
• Consider designing the box for reuse (e.g., as a spice storage box) to add functionality and reinforce sustainability.
