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RANGE ROVER
BRAND
DURATION
12 WEEKS
APPROACH
TREND & USER INSIGHT
SECTION
AUTOMATIVE CMF DESIGN
BRAND CULTURE
RESEARCH
User Profile
Age
Gender
Key Words
User characteristics:
Social background:
28-35 years olsd
Male
Sense of quality
Ease of use & security
Personalization
Passionate about outdoor adventure and extreme off-road
Pursuit of technology and personalization
Pragmatism and quality coexist
The rise of young groups, high-income groups over 28 years old have become the main consumer groups of the new generation, and the trend of outdoor culture and social attributes. Off-road culture is on the rise. They not only pursue extreme off-road capabilities, but also attach importance to smart technology, comfort and luxury experience. Consumption concepts are becoming more rational, paying more attention to quality, practicality and brand tone, and are willing to pay for high-end models that truly meet their needs, while paying attention to trends such as smart driving, personalized interaction and environmentally friendly materials.
Focus on product quality
Key Words
Usability and safety
Personalizeed experience
Social Background
The target audience, with high income and time, seeks high-quality products that balance experience, emotional connection, and environmental responsibility.
High-income males aged 25-45 who love adventure and outdoor activities, value quality, performance, safety, and emotional connection. They prefer personalized, sustainable, and premium products with excellent usability and comfort.
Features
RESEARCH
User Vision
DESIGN GOALS
DESIGN GOALS
RESEARCH
Market Research
Vehicle Body Display
Vehicle Model
Sense of Lucury
Exterior Color
Interior Color
Combining sporty performance and luxury experience, with a focus on driving pleasure.
Luxury SUV, focused on technology features and urban luxury experience.
Focus on comfort and technological appeal, offering brand recognition.
Luxury sports interior, focusing on quality.l
Simple, modern, and highly technological.
Premium interior, with enhanced comfort.
Competitive Strategy Recommendations:
- Emphasize the off-road performance and classic design of the Land Rover Defender to attract adventure enthusiasts.
- Highlight modern technology and enhanced comfort to align with the urban luxury SUV market.
- Introduce more hybrid or electric models to respond to environmental trends and compete with brands like Volvo.
- Launch special editions with a stronger sporty or technological appeal to cater to the younger luxury SUV market.
Exterior
MOOD BOARD
Exterior 2D Rendering—Side View
EXTERIOR CMF DESIGN
Exterior 2D Rendering—3/4 View
EXTERIOR CMF DESIGN
EXTERIOR CMF DESIGN
Exterior 2D Rendering—3/4 View
Exterior 2D Rendering—Side View
EXTERIOR CMF DESIGN
Exterior 2D Rendering—3/4 View
EXTERIOR CMF DESIGN
Interior
MOOD BOARD
Material Box
INTERIOR CMF DESIGN
1. White Leather
2. Blue Leather
3. Gradient Blue Acrylic
4. Metal Buttons
5. Coarse-textured fabric or blended materials
6. Alcantara
INTERIOR CMF DESIGN
Texture Design
Texture Design
INTERIOR CMF DESIGN
Design Concept
This interior, inspired by glaciers, combines glacier blue and white with flowing geometric patterns, blending nature and futurism. Durable materials and a streamlined layout ensure comfort and functionality, meeting adventure needs while reflecting technology and personalized aesthetics.
Material Analysis
Topstitching uses clean lines to blend the natural inspiration of glacier blue and white with modern geometric patterns, showcasing flowing aesthetics while emphasizing seat quality and durability, perfectly conveying the fusion of nature and futurism in the design concept.
Design Concept
The glacier blue and white leather, accented with gray and black, blends calmness and futurism with durability and stain resistance to meet high-end users’ needs.
Suede material, combined with glacier blue and white, blends nature and futurism. It enhances luxury, offers practicality, and reinforces comfort and sustainability, aligning seamlessly with the design concept.
By combining laser etching with translucent effects and dynamic backlighting, the design simulates the dynamic refraction of glaciers under natural light as angles change. This seamlessly blends the tranquility of nature with futuristic innovation, creating an immersive and visually striking experience.
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